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Davids’ Debuts New Toothpaste in Recyclable Metal Tube

This Hydroxi Whitening + Enamel Health Cinnamon Toothpaste has a non-minty taste profile in sustainable packaging.

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By: Rachel Klemovitch

Assistant Editor

Davids Health Sciences launched its newest oral care innovation, the Davids Hydroxi Whitening + Enamel Health Cinnamon Toothpaste. 

It comes packaged in Davids’ signature recyclable metal tube with FSC-certified cartons for a more sustainable oral care routine.

Formulated with naturally sourced and naturally derived ingredients, the toothpaste is fluoride-free, sulfate-free (no SLS), vegan, EWG VERIFIED, and Leaping Bunny certified. 

Unlike traditional cinnamon toothpastes, Davids delivers a layered flavor experience with an essential oil blend featuring cassia cinnamon, Ceylon cinnamon, clove, cardamom, orange peel, anise, peppermint, spearmint, and a subtle hint of chili pepper for lingering warmth and freshness. 

Powered by Davids’ proprietary Hydroxi nano-hydroxyapatite technology, this fluoride-free toothpaste is designed to help remineralize and strengthen enamel while whitening teeth, helping remove plaque, and freshening breath.

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